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2018 Will Be the Year of Employee Experience

2018 Will Be the Year of Employee Experience

Employer Branding / Personal Branding / Recruitment Marketing / Visual Identity /

According to Forbes more than 90% of businesses compete primarily on the basis of customer experience, it’s no longer enough to make customer experience a corporate priority.  The next competitive frontier is employee experience and the signs indicate so strongly that employee experience will become the next priority for organizations. So 2018 could be named as The Year of Employee Experience.

What Is Employee Experience?

Employee Experience (EX) is sum of everything an employee experiences throughout his or her connection to the organization — every employee interaction, from the first contact as a potential recruit to the last interaction after the end of employment.

More about what’s not Employee Experience here.

Why is Employee Experience Important?

First of all, offering a superior employee experience can give employers a competitive advantage in attracting recruits to them and then engaging them in ways that encourage them to stay with their organizations.

In fact, a sense of consumerism now pervades the recruiting process.  Just as customers pick and choose from a plethora of brands based on reviews they access digitally, many people seem to use online resources to “shop” among potential employers — and decide to proceed with those companies that offer the kind of employee experience they’re looking for.

Therefore, employers must provide development more quickly, move people more regularly, provide continuous cycles of promotion, and give employees more tools to manage their own careers. Your efforts, they say, must be oriented around the different needs and expectations that today’s employees have.

If you prioritize employee experience, you’ll be one of a growing number of companies discovering the power of employee experience to positively impact business performance in many areas.

Source and more about: Forbes